This session is designed to empower entrepreneurs with the knowledge and tools necessary for building a solid foundation for their business. By the end of the workshop, participants will have a clear understanding of how to strategically plan, protect their innovations, and establish a compelling online presence, setting the stage for long-term success and growth.
Workshop Outline
Part 1: Laying the Strategic Groundwork
- Crafting Your Business Blueprint: Interactive session on utilizing the Business Model Canvas for a holistic view of your business.
- Visionary Branding: Exercises to define your brand’s mission and vision, setting the stage for impactful storytelling.
- Digital Footprint Expansion: Practical tips and tools for starting and enhancing your online presence, including website development and social media strategies.
- Coffee Break & Networking Opportunity: A chance to digest the insights, share
Part 2: Safeguarding Your Innovations
- Intellectual Property 101: Understanding the importance of IP in protecting your brand and innovations.
- Trademark Tactics: How to secure your brand identity through trademarks and designs.
- Creative Rights and Patents: Strategies for protecting your creative works and innovations with copyright and patents.
- Interactive Q&A Session: Open floor for questions, allowing participants to seek advice and clarity on specific challenges.
- Closing Remarks & Networking Continuation: Summarizing key takeaways and encouraging ongoing collaboration and support among participants.
Organised by
Hulya loves to work with professionals and leaders to assist them in their career journey, equipping them with the tools and techniques they need to perform at their best. Gives the participants key take aways and practical & sustainable ways to add to their toolkit.
More information about Hulya: Who am I?
She holds a PhD in IP Law from Montpellier University, France. Dina has made many contributions to the field through collaborations with the public and private sectors, universities, non-governmental organizations (NGOs) and UN organizations.
She’s engaging in IP mentoring programs and trainings, guiding and aspiring entrepreneurs to protect their intellectual assets and turn their innovative ideas into thriving businesses.