Strategic Foundations for Business Success: Crafting business plans, branding, Online Presence and Intellectual Property Strategy
This session is crafted to equip entrepreneurs with essential tools to thrive in today’s competitive landscape, emphasizing the necessity of strategic planning. Participants will delve into crafting business plans and defining brand missions, alongside understanding the vital role of Intellectual Property (IP) in safeguarding innovations and brand identity. Practical skills in establishing a strong online presence and implementing digital marketing strategies will be provided. The session fosters collaboration and creativity, offering networking opportunities for participants to share insights and gain inspiration from each other’s experiences.
Details of the session:
Part 1: An effective way building your business plan – Business model canvas – Brand mission and vision – Starting your online presence
Part 2: How to integrate Intellectual Property (IP) in your business strategy
- Protecting your brand with trademarks and designs
- Protecting your creative works and innovations with copyright and patents
Organised by
Hulya loves to work with professionals and leaders to assist them in their career journey, equipping them with the tools and techniques they need to perform at their best. Gives the participants key take aways and practical & sustainable ways to add to their toolkit.
More information about Hulya: Who am I?
She holds a PhD in IP Law from Montpellier University, France. Dina has made many contributions to the field through collaborations with the public and private sectors, universities, non-governmental organizations (NGOs) and UN organizations.
She’s engaging in IP mentoring programs and trainings, guiding and aspiring entrepreneurs to protect their intellectual assets and turn their innovative ideas into thriving businesses.